Extending PlayZoom across licensed products, packaging, and retail experiences.
For PlayZoom, I extended the children's smartwatch brand beyond the digital experience into licensed consumer products, packaging, retail, and experiential design. My work included adapting the product for properties including DC Comics, Scooby-Doo, L.O.L. Surprise!, and Hello Kitty, creating custom packaging and supporting retail assets for each brand. I also designed a Toy Fair booth that brought the growing product line and licensed partnerships together in a cohesive physical experience.
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Role: Graphic Designer
Project Type: Licensed Consumer Products
Scope: Brand Design, Packaging Design, Retail & Environmental Design
DESIGN APPROACH
LICENSED PACKAGING
PlayZoom’s licensed partnerships extended the smartwatch experience into a range of consumer products, with custom packaging developed to reflect the visual language of each property.
RETAIL DISPLAYS
Developed tabletop displays and merchandising graphics to showcase PlayZoom products across retail environments while maintaining a cohesive visual system across licensed properties.
TOY FAIR BOOTH
To introduce PlayZoom’s expanding product portfolio and licensed partnerships, I designed a Toy Fair environment that brought the brand into a larger physical experience.
Project created at American Exchange Group. All trademarks and brand assets are the property of their respective owners and are displayed for portfolio purposes only.
Creative Team: Elizabeth Jenkins & Jeremy Johnson
Creative Team: Elizabeth Jenkins & Jeremy Johnson
