Building a cohesive identity across product, packaging, and digital.
For X-Five, a sub-brand of iTouch Wearables, I designed the initial logo and helped establish the visual identity across key customer touchpoints. I developed smartwatch packaging, website landing pages, elements of the smartwatch UI, and advertising motion graphics, translating the brand into a cohesive visual system across physical and digital experiences.
Role: Brand Designer
Project Type: Brand Identity
Scope: Logo Design, Brand Identity, Packaging, Website Design, UI+
DESIGN APPROACH
WEB DESIGN
PACKAGING DESIGN
UI DESIGN
Project created at American Exchange Group. All trademarks and brand assets are the property of their respective owners and are displayed for portfolio purposes only.
